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What the Best Ice Cream Franchisers Do (and You Should Too!)

Congratulations! You’ve decided to take advantage of a great ice cream franchise opportunity and open your very own franchise. This is an exciting time.

Franchises are a great way to own your own business without starting completely from scratch. However, there are a few things you should keep in mind in order to create a great ice cream dessert franchise:

What to Keep in Mind When Buying an Ice Cream Franchise

Decide which franchise is the best: Do your research on all of the franchise opportunities available before you decide which one is right for you. A good ice cream franchise opportunity will provide helpful overhead, brand recognition, quality ingredients, and a strong business model.

Brand Strength: Once you’ve decided which dessert franchise is the best, it’s time to focus on your marketing strategy. Work closely with your franchisor to decide how you’ll each focus on marketing for your new franchise. While the franchisor may focus on national brand, you’ll want to look into local advertisement.

Location: Location is another important key to creating a good franchise opportunity. Look for high-traffic areas with at least a 60,000 population within a 10-mile radius. Ensure there is adequate parking available and is located in a good area. Work closely with your franchisor to ensure your ice cream franchise opportunity is placed in an ideal location for the most profitable business.

Management: In order to maintain an ice cream franchise, one must focus on creating an effective management style. The better your management style, the easier your job will be in the long run. You can improve your ice cream franchise management by listening to your employees, leading by example, and putting people first.

Good Customer Service: The way you handle customer service can either make or break your ice cream franchise. Today, you can easily reach out to customers via email, social media, and online advertisements. Don’t ignore angry customers; instead, try to contact them directly and rectify the situation before it gets out of hand.

Owning a franchise is an amazing experience. Contact us today to see if Marble Slab is a great fit for you!

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Great American Cookies is a part of the Global Franchise Group family, which also holds the following Quick Service Restaurant brands:
Great American Cookies
Pretzelmaker
Hot Dog on a Stick
Round Table Pizza Royalty

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5555 Glenridge Connector, Suite 850
Atlanta, GA 30342

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Franchise offerings are made by Franchise Disclosure Document only.

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