Without a doubt, ice cream is one of the most beloved after-dinner treats. Kids go wild for it and adults are not far behind. In fact, having a cup or cone with friends and family generates a communal feeling that usually carries on through into one’s adult life. People are now buying more ice cream cakes than ever as well. Whether it be a birthday party or an anniversary gift, ice cream cakes are customer favorite.
We at Marble Slab Creamery recognize the power of this communal feeling and do everything we can to perpetuate it. In fact, our company and our franchisees take our role in the community very seriously. By taking advantage of our ice cream franchising opportunity, you too can get involved in your local community.
There is no faster way into the heart of a community than by supporting one of their favorite charities. This tactic is most effective in small towns, but large city neighborhoods can also be targeted. Do your due diligence, however, as the support of dubious charities is of no worth to your company, nor to the community at large. Many small business owners fail to form these relationships within the community and not doing so can be detrimental to your business as well as your personal growth. Helping out the community feels good
Pick a day during the week – we like Tuesdays – and promote the fact that for every cone or cup purchased, you will donate five or ten cents to a nearby school’s teacher appreciation fund. These funds are not used by the teachers for their own gain, but support the acquisition of school supplies for students who can’t afford them.
These civil servants represent safety and security for all of us, but are not always properly thanked. Consider offering their kids free ice cream on one day a month (FYI – you cannot offer it to the officers directly). In most cases, you will be rewarded with more frequent off-duty visits from members of both departments – not an inconsequential benefit.
Reading is fundamental, and Marble Slab Creamery routinely offers a supply of ice cream to the nearest library to inspire young students to come in and read a book. One book read earns one scoop of their favorite ice cream.
For a modest donation, your local high school will place a banner with your logo and business information in a prominent spot in their sports stadium. The benefit is twofold – you gain name recognition and also a reputation as a sponsor of the community. Plus, the team will probably show up at your store after every win.
Ice cream is still a favorite of young adults. Use this fact to your advantage and donate some ice cream to help the local election board gather more new voters and increase voter turnout. It’s a great way to ingratiate yourself with the local politicians who hold great sway over your business endeavors.
Community involvement should be serious business for any local company. For more specific information on the subject of community involvement with our ice cream franchising opportunity, please contact us at the Marble Slab Creamery.
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