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Why Millennials Can Rule the QSR Franchise Industry

  • September 9, 2019

If you’re looking for a way to start your own business, keep in mind that many people like yourself have already decided to open an ice cream franchise with Marble Slab Creamery. Ours is a an opportunity for entrepreneurs of any generation, but we’ve observed that millennials are particularly well-suited to partner with Marble Slab Creamery, and our parent brand, Global Franchise Group (GFG). Read on to learn more about why millennials have the potential to rule the quick-service restaurant (QSR) franchise industry.

Age and Experience are Not Deterrents

Many millennials believe that they lack the wisdom and experience to open an ice cream franchise, but this is actually untrue. More than a particular skillset or background, we’re looking for franchisees who are hardworking and willing to adopt our time-tested business model. While you might feel that you’re a bit young to dominate the QSR franchise scene in your community, keep in mind that GFG has years of experience helping franchisees start their new businesses from the ground up. Our decades of experience mean you don’t need to worry about learning and doing everything for yourself.

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Millennials Expect to Live Longer

If you’re a millennial, there’s a good chance that great health and nutrition are important to you. This might be why many millennials expect to live longer than any generation. That means they’ll need to work hard during their career to generate the income needed for a comfortable retirement. Choosing to open an ice cream franchise with Marble Slab Creamery is a great way to work towards this goal. Our franchisees often don’t stop with just one location, they sometimes invest in multiple franchises. Others opt to co-brand, by opening a Marble Slab Creamery alongside a Great American Cookies in order to maximize the benefits of both. If you’re looking for a career that you can invest a lot of time in during your youth, then take a less active role in your later years, opening an ice cream franchise might just be for you.

They’re Already Shaking Up the QSR Industry

Millennials love the convenience and variety to be found in today’s QSR restaurants. Indeed, their preferences (along with Generation Y’s) have already had a major impact on the industry. For instance, the boom in mobile ordering and delivery (hugely popular services) came about because of millennial demands. We’re seeking out millennial franchisees to expand the Marble Slab Creamery brand because we value their unique insights on owning, operating, and the experience of eating at QSRs. Our brand is a great option for Millennials who love food because it gives them a fun and engaging career that’s fun to master – who doesn’t like ice cream? And as we mentioned above, there are plenty of opportunities to branch out into other GFG brands like Hot Dog on a Stick and Pretzelmaker.

Want to learn more about what it takes to open an ice cream franchise? Contact GFG today.