Ice cream has a long, interesting history that stretches back over two thousand years.
The ancient Greeks around the time of philosophers like Plato and Aristotle enjoyed something similar to the ice cream that everyone enjoys today. But it wasn’t until the 1700s that ice cream became a staple in rich, aristocratic societies.
Today, 87% of Americans have ice cream in their freezers at any given time. Ice cream is officially the hottest selling treat in America. That trend shows no sign of letting up anytime soon.
Americans enjoy ice cream no matter what the weather outside is doing. Although July might be national ice cream month, your customers will savor every one of the 50 licks it takes to polish off a single scoop cone.
Enjoying ice cream, ice cream cakes, and milkshakes is definitely a year-round phenomenon. Your customers can personalize cakes, cupcakes, and other treats for birthdays and graduations. They don’t really need an excuse, though. Over 1.5 billion gallons of ice cream were produced in the United States in 2015.
The overall ice cream industry contributes nearly $40 billion to the U.S. economy annually. That means that there’s a big business opportunity for those who realize it. Marble Slab has been meeting that demand by expanding its operations over the years to encompass 220 franchise locations in the United States as of early 2017.
The International Dairy Foods Association says that production for ice cream is highest in June. Though, sales remain very high through August and into September to meet these highest demand months.
The average American enjoys over twenty pounds of ice cream throughout the year. Most people don’t think twice about ordering up a cake to commemorate a special event.
Candy cane and eggnog flavored ice cream is obviously a big hit around Christmas. But there might actually be a scientific reason why people still crave a scoop of Marble Slab’s super premium ice cream after the weather outside has cooled down some.
A researcher at the University of Queensland decided to scientifically test the reason that people might like a frozen treat in January. He came up with some pretty interesting findings.
He actually found that eating ice cream winds up cooling our bodies in the winter time. This is because of our natural metabolisms and our body’s naturally wanting to stay around 98 degrees. In a quirky twist, eating ice cream in the summer actually makes us hotter because of how we digest food.
Maybe people have got it wrong all of these years and should be reaching for something warm in the summer and something cool in the winter. Drinking a hot chocolate in the summer would actually cool us down. This is because it makes us sweat whereas having that extra scoop of ice cream in winter could kickstart our metabolism. Any excuse to enjoy eggnog-flavored ice cream!
Marble Slab has partnered with one of the premier strategic brand management companies in the franchising world. They are called Global Franchise Group (GFG).
This means that in addition to having delicious ice cream you’ll receive even more support. This includes marketing support, field representative consultations, and other brand-building initiatives you won’t find anywhere else.
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