An influencer is someone who uses his or her popularity to recommend products. A type of influencer marketing that you are probably familiar with is the celebrity endorsement, where a famous actor, musician, or athlete recommends a product. Now, in the golden age of social media, an influencer can be virtually anyone, as regular people can build up enormous social media followings.
If you invest in a franchise, you want to maximize your marketing strategies, including social media for chain businesses. Using social media for chain businesses—even as a franchise owner—should be a key part of the way you market. Here are a few tips for making the most of social media and using influencers in your marketing.
What is the rule of thumb for social media? Get followers. Without followers, nobody is seeing your content, period. Build up your following on all social media networks so that your efforts have a greater impact.
Here are a few tips for building up your following:
As with any business goal, your social media goals need to be measurable. Do some research on other local businesses and set some reasonable goals to measure the effect of your social media efforts. Some ways to measure success on social media include:
Choose a few of these things to measure in your social media campaigns, and treat your social media like any business goal. Try to avoid throwing content out there and hoping for the best; rather, be deliberate with what you put forth and how you measure it.
Social media for chain businesses means that you already have a certain amount of brand awareness. Use this to your advantage as you seek out an influencer to work with your franchise. Choosing an influencer means that you are choosing someone to represent your brand, so choose carefully.
As a franchise owner, finding a local influencer is a good way to bring attention to your specific location. Look for someone with a good reputation who will be able to lend an authentic voice to your business. Your influencer will post about your brand in an organic way to reach both their followers and yours.
This social media strategy used on a local level has real benefits for your franchise, including:
Marble Slab Creamery is a unique ice cream franchise. We know a thing or two about being influencers, as we are the inventors of the marble slab technique for mixing ice cream. Download our ebook to learn everything you need to know about social media for chain businesses and starting a franchise.
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