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Four Franchising Trends to Jump on in 2016

  • April 8, 2016

Are you approaching retirement or looking for a way out of the corporate grind? Are you sensing that it’s time to be your own boss? Chances are you’ve accumulated the knowledge and experience to open your own ice cream franchise, but you’re not quite sure where to start.

If this describes you, there’s no better time than now to take control of your destiny with a franchise opportunity. Here are four ice cream franchise trends to jump on in 2016:

ice cream franchise

1. The Food Court Franchising Trends

Malls will never go out of style. Hungry teens continue to flock to and congregate in malls across the country. Their appetite for fast food hasn’t waned, and their desire for tasty tidbits that they can eat on the go hasn’t stopped, either.

Fast food and food court franchises are in a serious upward trend in 2016. If you want to get in on this exploding niche market, you have a smorgasbord of options to choose from, including soft pretzels, Chinese food, wraps, cinnamon buns, and more. You’ll never have your customers leaving the counter hungry when you invest in food court franchising trends.

2. Service-Oriented Franchises

2016 is slated to be a big year for service-oriented franchises. These are franchises where you’re selling a service versus a product. These are hot for a variety of reasons, including the ability to sell on a subscription basis instead of a one-time payment.

Subscription-based fees give the ice cream franchise owner the satisfaction of knowing that the payments are recurring and can be relied on. It also takes the burden off the franchise owner to earn new business again and again.

Service-oriented franchises include accounting services, insurance services, commercial cleaning services, and repair and maintenance services.

3. Franchise Growth Trends

One of the most promising trends that is still going strong in 2016 is ice cream franchise companies offering competitive incentives to potential franchisees. As we seek to enter new and emerging markets, we’re ready to offer competitive incentives to help our franchise owners expand into new markets as well as help new owners open up their first market.

4. The Ice Cream Franchise Trend

Ice cream is big business, as thousands of existing franchise owners already know.

The ice cream franchise is popular due to its appeal through its expansive menu offerings year-round. Unlike other businesses, like sports gear or accounting services, people flock to ice cream shops in every season. Whether it be for a scoop of ice cream, milkshakes or an ice cream cake for a special event, we’ve got you covered. We’re seeing a growing trend in co-branding Marble Slab Creamery with Great American Cookies to help with year-round sales as well. The peak season of each compliment one another offseason.

Summer, of course, is the busiest season, when kids and parents line up for cones and dishes of their favorite frozen treat. When fall arrives, no one wants to let go of their penchant for ice cream.

As winter rolls in, so does cold and flu season, with its accompanying scratchy throats that can be alleviated with that cold, smooth ice cream delight. Spring is the time of year when families venture out to movies and restaurants, to be followed by a visit to their favorite ice cream shop.

The ice cream franchise industry continues to grow, and there has never been a better time to get started with your career as a franchise owner. Contact us today for more information!

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