Multi-unit franchise ownership has become more popular in the franchising world. The reason that multi-unit ownership is now the norm has a lot to do with franchise funding and the logistics of owning multiple fast-food franchises.
The logistics of expanding any franchise are usually simpler than expanding a sole-proprietorship business. With a sole proprietorship, you have to do all the scouting yourself and funding can be a challenge.
Fortunately, Marble Slab Creamery has a full bullpen of suport staff for investors interested in multi-unit franchising at Marble Slab. You should realize upfront that scaling up is much easier once you understand the operations—hiring, training, day-to-day management, and marketing—at your first Marble Slab franchise location.
Expanding beyond your second store becomes exponentially easier because you likely can cost-efficiently market and manage all of your stores by yourself as long as all of those franchise locations are in the same geographical area.
From the start, the kinds of locations that are OK for franchise expansion under the Marble Slab brand make expansion much easier. The first consideration is size: You can potentially open a franchise with Marble Slab on as little as 650 square feet, and you don’t necessarily need seating or room for tables.
In a mall, shopping center, or airport, customers can grab a scoop or two and be on their way. That kind of space efficiency also enables you to have more than one franchise location in the same mall. You can feasibly run up to five locations autonomously without hiring extra administrative staff.
Marble Slab is part of the Global Franchise Group, which includes other high-flying franchises like Great American Cookies, Hot Dog on a Stick, Maggie Moo’s Ice Cream, and Pretzelmaker.
Because all of these franchises have similar space requirements and can do well in malls and shopping centers, you can work with our franchise team at Marble Slab Creamery to find multi-brand expansion opportunities in the same mall or shopping center. Proximity makes both marketing and day-to-day management less daunting.
Cobranding with your multiple franchise locations can also make your marketing more on-point, efficient, and targeted.
Since your Marble Slab franchise location should be situated within a trade area that draws 50,000 or more customers per day, you shouldn’t have any issues finding customers when you open a franchise. After all, who doesn’t like ice cream?
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