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Corner the Dessert Market by Co-branding

  • August 25, 2019

No one should have to choose between two amazing creations like a cookie and ice cream, so why not combine them? Global Franchise Group (GFG) is the parent company of two dessert franchises, Marble Slab Creamery, and Great American Cookie. See how GFG has made it easier for customers to enjoy the best of both dessert worlds with one franchise location by answering some frequently asked questions.

 

What is co-branding?

In 2014, GFG started thinking of ways to could put a twist on their already exciting product line. Co-branding allows passionate investors to open a Marble Slab Creamery and Great American Cookie in one location. You can give your customer the option of getting a warm cookie, cold ice cream, or maybe even both. Both brands are defined by an outstanding pursuit of quality that complement each other with every bite. There are truly unlimited options that come with co-branding with Marble Slab Creamery.

 

What are the advantages?

Starting a co-branded location comes with an array of advantages that can bolster the value of your investment. For instance, two brands give you two industries fro which you can draw revenue. Marble Slab Creamery wants you to experience a quick return with your new cobranded location which is why we give you a discount on your second franchise fee. We also help by marketing our co-branded products and introducing as many new snacks as possible.  You will be able to offer some of our top hits with consumers, like the cookie cake or ice cream sandwich. There aren’t many disadvantages when it comes to a dollop of Marble Slab Creamery’s decadent ice cream combined with a crispy cookie. 

 

Where can I put two businesses?

Once you have decided to invest in a co-branded location, we will find an ideal spot for your dessert paradise. The convenient aspect of this is that you will not have to find two separate locations because your dessert franchises will be conjoined. We will help you decide between traditional and non-traditional locations to find the best possible fit for your product. Marble Slab Creamery has a flexible layout so you will be able to open a location as small as 1,800 square feet. We will help you find those dessert die-hards that crave what your location has to offer.   

 

Won’t I have double the responsibility?

Is the assumption of “double the work” stopping you from making an investment in co-branding these dessert franchises? Our extensive team of franchise experts will not let you drown in the workload that could come with managing two brands. You will have consistent support with everything from picking the right location to training your employees. Think you may need more guidance? You can always talk to our franchisees who have co-branded these dessert franchises to see what advice they have to offer. GFG has turned a co-branding opportunity of merging of our families to make an unforgettable sweat-treat experience.

Do you think a co-branding these desert franchises can benefit your business portfolio? Contact us today and we can evaluate the investment in-depth and see if it makes sense for you.