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How to Break into the Dessert Industry

  • October 29, 2019

If you’re ready for a new career but just aren’t sure where to start, you might find that the dessert industry has everything you’re looking for. Not only is it fun to run an ice cream shop with Marble Slab Creamery, but there is also plenty of potential for profit — now is a great time to invest. Marble Slab has helped many newcomers to the business establish thriving ice cream shops through our comprehensive franchising process. Here, we’ll show you a few of the ways we help our franchisees break into the dessert industry.

We Give You the Right Education

You might think that opening an ice cream shop means you need to be an expert in the product, or in the methods of running a small business. However, neither of those necessarily true with Marble Slab Creamery. We provide our franchisees with comprehensive initial training. We teach franchisees the ins and outs of our product (our ice cream is made fresh in every store, so preparation is key), our methods for preparing fresh ice cream on our chilled slab to strategies for growth, and much more. By the time you leave our training, you should feel ready to hit the ground running in your own location.

Of course, your education doesn’t end with your initial training. Our franchisees also enjoy professional development, ongoing training, and support resources throughout the life of their franchise agreement.

Leverage Our Brand

One of the best parts of franchising with Marble Slab Creamery is that we’ve already spent years building a strong reputation in the dessert industry. People across the country know that Marble Slab Creamery is the place to go for high-quality artisanal ice cream in a variety of flavors and customizations that can’t be found anywhere else. Breaking into the dessert industry on your own can be challenging, because you’d be left to build a strong reputation for yourself on your own. Partnering with Marble Slab, on the other hand, means you don’t need to start from scratch.

Utilize Our Marketing Expertise

When starting any kind of new business, a great marketing campaign is key. How else will you reach out to the potential customers in your area to show them who you are and what you have to offer? Marble Slab Creamery has decades of experience in marketing our brand. Not only have we developed a cache of marketing materials that our franchisees can easily customize, but we’ve also learned a thing or two about the most effective channels to utilize. Part of the royalties and fees you’ll pay us, your franchisor, grant you access to marketing support. Take advantage of this valuable resource to drum up business during your grand opening and beyond!

These are just a few of the ways Marble Slab Creamery helps our franchisees break into the dessert industry. Contact us today to get started!