Today, Marble Slab Creamery is a well-known national name in the ice cream treats industry, but in 1983, it was a single-unit Houston ice cream shop called Cones & Cream. From that humble beginning, it has grown to nearly 400 locations in the United States, Canada, Europe, the Middle East, and the Caribbean, and much of this growth has taken place over the last decade.
What are the reasons for this phenomenal growth? Can it be expected to continue? The answer to these questions is twofold: the future looks bright for Marble Slab to continue its rapid expansion, but the success of each individual store will hinge as much on the managerial skills of the franchisee as on the merits of the franchise brand itself.
Below, we offer three explanations of Marble Slab’s solid decade of growth and connect these causes to the practices of Marble Slab franchisees:
Ice cream is consumed at least weekly by 86% of Americans. Many eat it as a year-round treat, though sales spike during the hot summer months. Some even enjoy it for breakfast—and no doubt have an extra scoop or two every first Saturday of February on National Ice Cream for Breakfast Day.
But Marble Slab is not an ordinary ice cream franchise—it is a gourmet ice cream franchise. Marble Slab offers thick, rich, creamy, fresh ice cream, which leads to the Marble Slab slogan “the freshest ice cream on earth.” Additionally, any of its 66 flavors can be infused with your choice of 65 different “mix-ins,” which are rolled in on an ice-cold granite slab. That leads to Marble Slab’s second slogan: “originality in every scoop.”
As a franchisee, you will need to uphold the selling strength of Marble Slab products by dutifully making them all in small, daily batches that maximize freshness.
Marble Slab Creamery is affordable enough to be pegged in the restaurant category cheap food franchises, and for this reason (and because it is a quality, gourmet product), it is extremely popular among the fastest-growing group of consumers—Millennials.
With an established customer base, wise use of marketing help, ongoing training opportunities, and consultations with the franchise operations team, you can turn the volume necessary to make cheap food franchises not only survive, but thrive. Discounts on stock and supplies, a low franchise royalty fee (only 6%), and choosing a wise location could all boost your ROI.
Also, once you have learned the ropes, it is relatively easy to expand into multi-unit management (usually at least three to five stores), which multiplies your revenue streams.
Cheap food franchises and fast food franchises usually are closely associated with unhealthy foods. Marble Slab shatters that connotation.
All ice cream served is made from fresh cream from local dairies and is free of all artificial flavorings, colorants, and preservatives. Beyond that, there are a dozen low-fat, no-sugar flavors, frozen yogurt, and smoothies for the extra-health-conscious ice cream lovers out there.
Always keeping adequate low-calorie ice creams ready to serve and prominently displaying the fact you carry them will win extra sales and create customer loyalty.
Marble Slab Creamery’s rapid growth shows no signs of slowing down and recommends it as a prime franchising opportunity for entrepreneurs with management skills. To learn more about franchising with Marble Slab, call 877-639-2361 or fill out the online contact form.
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