You’ve made the decision to open an ice cream franchise. Fantastic. Now you’re looking for the perfect location to open your franchise so you can succeed year after year. There are many locations that come to mind when thinking of an ice cream franchise. Our most popular include sites in malls, shopping centers, and mixed-use facilities. However, there are other, non-traditional ice cream franchise opportunities, that can also be incredibly successful.
Entertainment venues are at the top of the list when it comes to non-traditional ice cream franchise opportunities. An entertainment venue, while not open around the clock or potentially even at set times, when people come, they come in droves. Also, it’s a confined space which is a great way to maximize revenue in a short amount of time, and when it comes to entertainment, Americans like to spend.
On average, Americans spend $4500 a year on entertainment. The amusement park industry alone generates $18 billion in revenue. You can capitalize on that by placing a Marble Slab Creamery franchise in an entertainment venue.
An excellent place to look for non-traditional ice cream franchise opportunities are in places with consistent foot traffic. You would be hard-pressed to find a place with foot traffic as consistent as that in an airport. The largest airport in the world had nearly 104 million travelers walk through the doors in 2017, and those travelers, on average, spend between 60-90 minutes on layovers.
In addition, nearly 90 percent of travelers buy food or drinks before a flight, giving you a golden opportunity to build a successful franchise in your nearest airport. Your store would have the benefit of consistent, daily foot traffic and a confined customer base looking for a sweet treat on a long day. What better way is there to make the burden of travel easier than a cool, refreshing ice cream?
Sporting facilities, like entertainment venues, offer the ability to have high concentrations of people, in a small space, for a short time. That can mean a lot of potential business for your Marble Slab Creamery franchise. Also, as many sporting facilities have food that can range from boring to bad, the freshness of Marble Slab Creamery’s ingredients will stand out from the fray and hopefully drive more business to your store.
Large military bases are basically unofficial cities. Complete with schools, hospitals, and restaurants, military bases offer a diverse client base thanks to military personnel and civilian contractors rotating on and off the site. That means that a variety of people could come to your store year-round and enjoy the freshness of Marble Slab Creamery ice cream.
That type of diverse, yet contained, customer base can help your Marble Slab Creamery store thrive in a location that is the epitome of a non-traditional ice cream franchise opportunity.
To learn more about opening a Marble Slab Creamery store in a non-traditional location and more, contact us today.
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