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Two in One: 3 Interesting Facts About Co-Branding

  • May 28, 2018

If you’re looking for a way to break into ice cream business co-branding, look no further than Global Franchise Group (GFG). At GFG, we’re proud to represent two beloved American dessert franchises: Marble Slab Creamery and Great American Cookies. We believe that these two brands go together … well, like ice cream and cookies! Below are a few interesting facts about co-branding with GFG.

ice cream business co-branding

Ice Cream Business Co-branding Facts

#1. Save Money on Shared Expenses

When you open any food service franchise, you’ll need to pay certain expenses: electricity, labor, inventory, and more. Operating two brands under one roof has the potential to save you money, for instance by paying only one lease instead of two. You’ll also have the opportunity to save money on shared utilities, like lighting and water. If your employees are properly trained to work in both brands, you can cut costs on labor by entrusting one set of employees to operate both. This arrangement can also simplify your inventory, you’ll be able  to share supplies such as napkins, cups, utensils, and so forth.  As you can see, operating a co-branded restaurant has the potential to save you time and money as opposed to running two independent restaurants.

#2. The Potential for Larger Orders

Ice cream and cookies are a classic pairing. Customers who come into your store for one or the other will be amazed at what you and your employees can do to combine these two desserts. Whether it’s an ice cream cookie cake, an ice cream sandwich made with Great American Cookies, or simply a sundae with cookies on the side, the many potential combinations from these two menus make for exciting pairings. Why offer your customers just one dessert option when you can offer them both?

#3. Regional Specialties

On top of all of the unique combinations of cookies and ice cream you have to offer, you can further customize your store’s menu by taking regional tastes into account. One fun part of ice cream business co-branding is creating one-of-a-kind menu items that showcase regional flavors (check out how many flavors Marble Slab Creamery franchisees have to choose from!),  colors, and more. Make the most of your combined menu by getting creative with the options available for your customers.

These are just a few fun facts ice cream business co-branding with Marble Slab Creamery and Great American Cookies.  Contact us today to learn more about this exciting opportunity!