Franchise Blog | Marble Slab Creamery
X

Blog

The freshest ice cream on earth.™

April 15, 2017
social media

First things first: What is a social media influencer? An influencer is someone who uses his or her popularity to recommend products. A type of influencer marketing that you are probably familiar with is the celebrity endorsement, where a famous actor, musician, or athlete recommends a product. Now, in the golden age of social media, […]

March 15, 2017
ice cream

Building an ice cream business from the ground up will require some hard work on your part. Even if you’ve got the best ice cream in the world, getting into people’s homes and mouths isn’t guaranteed. With global competition from grocery store brands and local competition from small-batch sellers, the ice cream business is crowded. […]

March 07, 2017
social media

Some call it buzz, others refer to it as steam. Either way you want it for your franchise, because both groups are referring to publicity. It’s been said that publicity can be terrible–but only if you don’t have any social media for franchises. That’s about 50 percent true, because the old axiom about any publicity […]

February 25, 2017
open sign

Franchise options might be the solution if you’re looking to escape the corporate grind. Today, franchise businesses continue to outperform the overall economy. The Franchise Business Economic Outlook for 2016, a report put together by the International Franchise Association, also shows franchises in the quick-service restaurant sector will be growth leaders for the years ahead. Employment growth […]

February 13, 2017
business woman

Multi-unit franchise ownership has become more popular in the franchising world. The reason that multi-unit ownership is now the norm has a lot to do with franchise funding and the logistics of owning multiple fast-food franchises. The Logistics of Multi-unit Ownership The logistics of expanding any franchise are usually simpler than expanding a sole-proprietorship business. With […]

February 05, 2017
pondering man

If your idea of the American dream is to be your own boss, then you’ve probably dreamed about starting your own business for years. If you’ve decided that you’re ready to make the leap, there are two potential options: You can build your own business from the ground up, or you can look for good […]

January 22, 2017
fun facts about ice cream

Those of you who are already ice cream fanatics probably aren’t surprised to learn that vanilla is Americans’ top ice cream flavor pick or that chocolate syrup is the nation’s go-to topping. But did you know that New York City was home to the first ice cream cone? Learn more about that first crunchy container […]

November 22, 2016
food franchise opportunities

If you’re thinking about expanding into multi-unit franchise ownership, you’re in good company. According to industry experts, the number of multi-unit owners has increased steadily over the past couple of decades. Today, multi-unit operators own about 53 percent of all franchised businesses and over 76 percent of franchised restaurants in the United States. Factors to […]